Tuesday, 10 June 2014

Turn Your Coaching Session Into a Coaching Experience





There is much more to coaching than simply picking up the phone at a pre-arranged time and connecting with your client for a 30 minute chat! The old axiom “You only get out of it, what you put into it” was never more true than for your coaching session. The client must receive maximum value from the session, while the coach receives maximum fees.

If you want to facilitate the successful achievement of your client’s Desired Outcome, every one of your coaching sessions must be purposeful, results-driven and goal-oriented!  If you want to charge top coaching fees, you better be prepared to go the extra mile and turn your coaching session into a coaching experience.

There are many elements that make up a properly executed coaching session. Here are the 10 session criteria that I consider essential for creating a coaching experience!

1.    Preparation
Before I connect with a client, I always allow myself 15 minutes to properly prepare for the session. This is the time when I do all of the following:
a)    I review all my notes.
Every time I conduct a coaching session, I take detailed notes on everything that happens during the session. I am always amazed at how many coaches rely on memory from one session to the next. If you don’t take notes, you are not a credible and professional coach! Winging it is for the birds!
b)    I check my Coaching Timeline.
Every Coaching Program that I prepare for a client is based on a 3 – 6 month timeline. I use this timeline to hold both the client and myself accountable for achieving measurable progress toward a Desired Outcome.
c)    I read the “Prep Sheet”.
Prior to every session, my clients submit a Coaching Prep Sheet where they write a brief summary of the progress they made since the last session and where they want to spend some extra time during the next session.
d)    I prepare a Session Agenda.
Based on the notes, timeline and prep sheet, I create a simple agenda that I will use to keep the coaching session on track and on time. Now I’m ready to make the call!

2.    Maintaining Control
When you engage in a coaching session with your client, it is imperative that you are in control of the conversation at all times!  You are the conductor of your “coaching bus” and your client is the passenger!  While your client may have an itinerary of places he or she wants to go, you’re the one who is driving the bus that will take them there!

This is especially true if you’re giving away a free initial coaching session! You’re passenger hasn’t even paid for the bus ticket yet, so don’t let them grab the steering wheel!  If they can drive the bus themselves, why do they need you?  Yet so many coaches allow their clients to “hijack” the coaching bus and take control of the session.

If you want to deliver a quality coaching session, you’ve got to be in control!  How do you maintain control?  By asking questions!

3.    Asking Questions
Lead the conversation by asking questions!  These questions must be targeted and focused on the Desired Outcome.  Listen intently to your client’s answers!
Ask more questions!  Maintain control!   And then wait for the “Coaching Climax”!

4.    Creating Coaching Climaxes
A Coaching Climax is the ‘mental trigger’ that validates and authenticates a pivotal point in a coaching session.  I deliberately chose the word ‘climax’ as a metaphor for the powerful impact it has on a coaching client.  A skillful Coach can achieve multiple Coaching Climaxes for a client during a coaching session.

If your client does not experience at least one coaching climax for every 15 minutes of coaching, your coaching session did not measure up to the rigorous standards of a Coaching EXPERT!

5.      Achieving Milestones
A sure-fire way to keep your clients motivated and on track is to provide measurable accomplishments during and following each coaching session.  Recognize the progress the client has made since the last session and point out any recent ‘milestones’ that he/she has reached.  A ‘Success Formula’ is created when a string of ‘milestones’ are recorded along the path to achieving a Desired Outcome.

6.    Keeping your focus on the Desired Outcome
If you don’t keep focus on the Desired Outcome, the client may start to wander in different directions. While you certainly do not want to stifle any opportunity for your clients to achieve a Coaching Climax, you must guard against any random deviations from the session agenda. If you don’t, the session will miss its objective and will be difficult to record in your notes in the context of the overall Desired Outcome.

7.    Inserting the Accountability Factor
The “accountability factor” must be ever present throughout the session!  As a Coach, you must hold your clients accountable for their actions. 
• Without accountability, there can be no discipline.
• Without discipline, there can be no commitment.
• Without commitment, there can be no achievement.

8.    Reviewing the session
Before you wrap up your coaching session, you must do a quick verbal recap of the things your client achieved during the call. This will re-enforce the client’s perception of value and the investment the client is making in you as a coach!

9.    The Assignment
Always assign some homework that the client must complete by the next session. This could be writing a new resume, drinking less alcohol, starting a new project for their home or business, celebrating a special occasion, etc.

1    The follow-up email
For me, this is the ‘icing on the cake’!  As a true professional, you must send a brief email to your clients that recognizes the Coaching Climaxes that were created, the Milestones that were achieved and the Assignment that is to be completed by the next session!

Incorporate these 10 elements in your coaching sessions and discover how you can create a unique and valuable coaching experience for your clients!


© 2014 Allan N. Mulholland, CPC
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?
You can, as long as you include this complete blurb with it:
PersonaCoach™ teaches Life & Business Coaches from around the world how to be EXPERTS at what they do and charge EXPERT FEES for what they do. Get your FREE eBook “Become a Coaching EXPERT and Charge EXPERT Coaching Fees” at http://www.personacoach.com
Contact PersonaCoach at info@personacoach.com

Monday, 2 June 2014

The Coaching Proposal – Could It Be Your “Missing Link”?



Many coaches dread the moment where they have to bring up the subject of their fees!

Some coaches try to avoid having to deal with this issue by posting their fee schedule on their website. By putting it out in the open it shows a level of transparency on the part of the coach.  No hidden fees and no surprises. 

Other coaches simply blurt it out! They take a deep breath and hastily tell the client what their fees are.  Then they wait for that awkward silence that precedes the client’s response. Sometimes the client says “Yes”, but most of the time the client defers any commitment to some future date. 

A date that may never come!

The reason for all this discomfort with coaching fees is very simple. The client’s perception of coaching value does not match the coaches’ expectation of adequate remuneration for the coaching services he/she will provide.  But more importantly, the coach has not had a chance to sufficiently communicate the value of the coaching services in the time allotted for the Initial Coaching Session (ICS).

Whether the ICS is free or provided for a nominal fee, there simply isn’t adequate time to

  • outline the scope of the coaching program,
  • determine its value to the client, and
  • present the coaching fees in a professional manner.

For many coaches, rejection becomes a self-fulfilling prophecy!

It always amazes me that for a profession that is so reliant on service and goodwill, many coaches still insist that the ICS is the “closer” to the coaching agreement! It’s where the deal is done and the value and fees are determined!

Nothing could be further from the truth!

The ICS call is not meant to be a coaching session. It is not designed to “sell” your coaching services! And it is not the time to discuss your coaching fees!

A ICS call only has one purpose! Its sole function it to move the client to the next step in the process of attracting a highly motivated and valuable coaching client. And what is that next step?

The Coaching Proposal!

As soon as you finish your ICS call, you must send your client a Coaching Proposal.  Your Coaching Proposal consists of 5 parts that are all designed to accomplish one thing:  To confirm to the client that you are the coach who can lead them to their Desired Outcome!  Each of the 5 elements of the Coaching Proposal adds a unique value and authenticity to your ability to help the client achieve a Desired Outcome. 

The first element gives your client the outline for your coaching program. It answers the HOW question.

The second element identifies the goals and objectives of your coaching program.  It answers the WHAT question.

The third element sets out the commitment that is required to achieve the Desired Outcome.  It answers the WHY question.
The fourth element determines the mutual accountability for coach and client.  It answers the WHO question.
 
The fifth element brings it all together.  It answers the HOW MUCH question. This is where you spell out your coaching fees, how they are determined, how they are to be paid, etc.

With a properly prepared and presented Coaching Proposal, your clients will see the value of you program and the justification behind your fees.

And you will no longer have to deal with any “fee anxiety”!


© 2014 Allan N. Mulholland, CPC
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?
You can, as long as you include this complete blurb with it:
PersonaCoach™ teaches Life & Business Coaches from around the world how to be EXPERTS at what they do and charge EXPERT FEES for what they do. Get your FREE eBook “Become a Coaching EXPERT and Charge EXPERT Coaching Fees” at http://www.personacoach.com
Contact PersonaCoach at info@personacoach.com


Friday, 9 May 2014

Your Initial Coaching Session Can Make You . . . . Or Break You!



There are a lot of misconceptions in the coaching industry about the value of an Initial Coaching Session (ICS). Far too many coaches consider their first encounter with a new client of such limited value that they will do the initial session for free!

I often have coaches tell me that the purpose of their initial session is to find out if it is “a good fit” for coach and client! Whenever I hear that comment, I cringe! Are they coaching or dating their clients?

Few coaches truly appreciate the real value of the ICS and why it should NEVER be given out for free! Here’s what an ICS is NOT:
-           It is NOT a social call
-           It is NOT a coaching call

Your ICS is a skillfully crafted and structured first encounter with a client that has only one purpose in mind! It is designed to take your clients to the next step.

Unfortunately, for many coaches the ICS goes nowhere and the potential client disappears!

If this happens in your coaching practice, here are the 5 elements of an effective ICS that will result in the retention of the client and the cultivation of a long-term coach/client relationship!

First, you should allow 30 minutes (approx.) for your Initial Coaching Session (ICS). The 30 minute ICS is structured in such a way that it validates you as the coach that the client needs to achieve their Desired Outcome. There are 5 components to the ICS call that will accomplish this objective:

1. Issue (5 minutes)
Have the client communicate in their own words how they would describe the issue or challenge they’re dealing with. This could be a personal issue, such as a relationship or a weight loss problem, or a professional issue dealing with a career or business.

2. Impact (5 minutes)
Have the client communicate in their own words how this issue is impacting their personal and/or professional life. Key elements of this component will be the emotional impact on their daily routine or their quality of life.

3. Resolve (5 minutes)
In order for you to work with a client and achieve a Desired Result, the resolve needs to be an absolute MUST. You are a results-driven coach and not a “dream weaver”!

4. Solution (5 minutes)
Up to this point, the client has done most of the talking. Now it’s time for you to take the helm! This is your moment to shine . . . . and deliver!
• You understand the issue(s) for which your client seeks your help.
• You appreciate the impact this has on your client’s personal and/or professional life!
• You feel inspired and motivated by your client’s determination to achieve their Desired Outcome.
• You have decided that you want to work with this client and you are going to spend the next 10 minutes explaining how your coaching program is going to deliver the desired results!

Then it’s time for the . . . .

5. Assumptive Close (10 minutes)
It’s time to introduce your Coaching Program! This is your coaching “piece de resistance”. This is how you’re going to deliver the desired results your client is looking for.  How to deliver the details of your Coaching Program and reveal your Coaching FEES is the topic of my next post.


© 2014 Allan N. Mulholland, CPC
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?
You can, as long as you include this complete blurb with it:
PersonaCoach™ teaches Life & Business Coaches from around the world how to be EXPERTS at what they do and charge EXPERT FEES for what they do. Get your FREE eBook “Become a Coaching EXPERT and Charge EXPERT Coaching Fees” at http://www.personacoach.com
Contact PersonaCoach at info@personacoach.com