But therein lies the rub!
Many clients will be
able to eloquently express their desires! They want to be fit, happy, rich, in
a relationship, 30 lbs lighter, fulfilled, successful . . . . the list goes on
and on! But they may be vague on the
outcome. Where do the need to go, and what will they need to do in order to turn
their desire into an actual outcome?
There are three “stages”
of coaching that will be present in virtually any coaching situation. They are:
1 - Desire
2 - Vision
3 - Outcome
As a coach, it is
imperative that you not only understand the subtle differences between these
three stages, but that you learn to skilfully maneuver your clients from one
stage to the next. This is a coaching “process” that, when properly applied,
will take your clients to their Desired Outcome in a practical and purposeful
manner!
STAGE 1 – DESIRE
Any desire that is not
properly nurtured and left unattended will soon wither away. And while most
people will start by creating a dream about what it is they wish to achieve, that
dream must be converted into a vision before it dies.
By itself, a desire
has no accountability! It carries no responsibility. And it offers no stability!
It will be nothing more than an elusive dream and you can’t coach a dream! The first thing you need to do as a coach is
to convert a dream or desire into a genuine vision!
STAGE 2 – VISION
A Vision is a dream in
3-D. You can actually step inside your vision and start to follow it! But unlike
a dream or desire, your vision requires accountability! And since accountability
is tangible and can be measured, it can also be coached. As a coach, you must
help your client convert a dream or desire into a vision.
A vision is a
realization of what is possible. It is in fact the Desired Outcome you’re
client wants to achieve! But coaching your clients to their vision can be just
as challenging as taking them from the realm of a dream and converting that
desire to a vision. Especially if that
vision takes them into a distant future. Any vision that will require more than
6 months to achieve, is not a coachable goal. In order to for you to be a
results-driven and goal-oriented coach, you must approach your client’s vision
incrementally in segments that are between 3 to 6 months in duration. Each
segment will have its own objective, require its own coaching program and will
create a tangible “milestone” on the path to the client’s ultimate Desired
Outcome – their vision!. Each segment will therefore have its own unique
outcome!
STAGE 3 – OUTCOME
So you’ve converted
your client’s dream into a vision of what is possible and now you are ready to
coach your client toward that Desired Outcome by always keeping the “end in
mind”! And you’ve outlined this process in your Coaching Proposal, together
with an estimate of the timeline to achieve the final objective. But if the
Desired Outcome is more than 6 months away (according to your timeline), your
Coaching Proposal must also contain a detailed description of the Coaching
Program that will take your client to the next outcome, milestone or segment. This is the segment your client must complete
and the outcome that must be achieved, before moving on to the next part of the
journey.
Depending on the grandeur
of your client’s vision and the scope of the Desired Outcome, this will be your
opportunity to create a long-term relationship with your client that will
remain purposeful, results-driven, goal-oriented and lucrative for the duration
of the journey!
© 2014 Allan N. Mulholland, CPC
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