Coaching For RESULTS!

Friday, 29 January 2016

Treat Yourself to a "Perception Makeover"

Perceptions determine how we see others, how others see us and, most importantly, how we see ourselves! The perception of “Who You Are” is responsible for the situation you’re in TODAY!

This “reality” holds true for everyone on this planet. Perceptions are like DNA or fingerprints! They are uniquely different to each individual! Every one of us will have a different perception about what we see, feel, smell, taste or touch. And when it comes to meeting other people, our perceptions are often a strong contributor to that “sixth sense’ that we experience when we evaluate someone based on non-evidentiary elements. When we meet someone for the first time, do we trust that person “instinctively”? Do we feel in “alignment” with that person? Would we seek that person’s “counsel”?

That all depends on our perception of that person! Perception is Reality and Reality is Perception! At least in the eye of the beholder!

And while someone else’s “reality” may vastly differ from your reality, one thing is for sure! When it comes to coaching, your client’s “perceived reality” is at the core of your ability to coach your client! And if your clients don’t perceive the value of your Unique Coaching Proposition (UCP), you will not have a profitable coaching practice!

So how can you guarantee that your UCP will not only deliver the results your clients are looking for, but also create the value your clients are prepared to pay you high-end coaching fees for?

In order to experience the value and results you are going to deliver as a coach, you must first create a “Perception Makeover”™.A “Perception Makeover”™ is an alignment of the perceptions your client has in three key areas:

The perception of who they are! (Their self-perception)
The perception they desire! (The perception they wish to project onto others)
How to project this perception so that others will perceive them in a way that is aligned to their True Identity!

If you do not perform this initial “Perception Makeover”™, your coaching practice will resemble a triage clinic where clients come to seek “band aid” treatments for challenges they face, without ever attempting to find permanent solutions!

Here’s how you structure a “Perception Makeover”™ for maximum impact that will lead to permanent solutions for your clients! But just a word of advice! I highly recommend that you perform a “Perception Makeover”™ on yourself, before you start to administer it to your clients. If the personal perceptions you have about you and your coaching practice are not in alignment with your inherent coaching philosophy, the perceptions that you project as a coach will not be able to sustain the perceived value proposition your clients will come to rely on!

In my practice, I divide a “Perception Makeover”™ into three equal segments that are approximately 30 minutes each!

Part I - The Perception of "Who You Are"!
The first thing I impress upon my clients is the importance of reducing their reality to a level of perception. I want them to describe and evaluate “Who They Are” in terms of their perception of reality which is objective, because it is real to them!

As they list out any negative perceptions of who they are, I challenge them to substantiate their negative self-perceptions! Are they based on experiences from the past that objective in nature, or are they the result of long-held perceptions that have become part of the client’s current reality.

Albert Einstein was quoted to say “Reality is merely an illusion, albeit a very persistent one.”
Coaches are particularly vulnerable to this perception/reality syndrome, since much of their coaching is delivered in ways that transcends the stark confines of a perceived reality and brings them into the realm of what’s possible. Yet this is the realm where the client will create . . . .

Part II - The Perception You Desire!
In Part II, I reverse the process that was applied in Part I by elevating a desired perception to an actual reality (in the mind of the client)! If the perception of “Who They Are” did not meet their expectations in the past, then the perception they desire will produce the results that have eluded them in the past! Again, I want my clients to describe and evaluate “Who they want to be” in terms of a newly acquired reality that is often in stark contrast to the reality they experienced thus far.

But in this second phase of the “Perception Makeover”™, I crank up the accountability factor for my client! I am not interested in the perception they desire nor am I prepared to coach them toward such a perception . . . . . unless their desire is an ABSOLUTE MUST!
You cannot coach a DREAM!

If you’re currently performing a “Perception Makeover”™ on yourself, this is the time to take a reality check on exactly how you want to take your coaching practice to a new level. Is coaching for RESULTS and charging high-end coaching fees an ABSOLUTE MUST? Or just a whimsical wish or a capricious desire?

Once you determine (for your client . . . . or yourself) that it is an ABSOLUTE MUST, you’re ready for the final phase of the “Perception Makeover”™!

Part III - How to project the "Perception You Desire" onto others, so that they perceive you the way in which you want to be perceived.
In a world where “Perception is Reality and Reality is Perception!”, Part III is the “holy grail” for any coaching outcome! Once your clients are able to project the perception they desire onto those with whom they want to cement a relationship (a new partner, an employer, their family and children, their business enterprise, their church congregation or their community), they will unstoppable!

And once you perform a “Perception Makeover”™ on yourself and your coaching practice, you will be unstoppable!

Creating a “Perception Makeover”™ is a powerful and effective way to unleash your own potential and that of your clients! Doing this purposefully, authentically and with integrity will bring you an abundance of high-paying clients!

★ ★ ★ ★ ★

© Allan N. Mulholland

WANT TO USE THIS ARTICLE IN YOUR EZINE, WEB SITE or CONTENT PROMOTION? You can, as long as you include this complete blurb with it:

About Allan
Allan N. Mulholland is the founder and president of PersonaCoach (Int'l) LLC, which provides training and certification for life & business coaches. He is the author of “Change Your Perception, Change Yourself!” and writes on all aspects of coaching training and development.

To get Allan’s free book “Clients Don’t Pay for Coaching. They Pay for RESULTS!” go to www.resultscoachmastery.com

CLICK HERE to join our LinkedIn Group.

Clients Don't Pay for Coaching. They Pay for RESULTS!

If you are a life or business coach, you will have likely asked yourself at some point “What kind of coach do I want to be?” The International Coach Federation (ICF) defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."

So, based on this definition, let me ask you this:

Are you the kind of coach who is “thought-provoking”?
Do you coach in a “creative” way?
Do you “inspire” your clients?
Do you maximize your client’s “personal and professional potential”?

OK, let’s assume for one moment that you answered “YES” to each of these four questions and that you are fully aligned with the ICF definition of a coach! Now let’s build these four elements into an “elevator speech” that you can rattle off whenever someone asks you what you do. Would this be your “elevator speech”?

“I am a thought-provoking and creative coach who inspires clients to maximize their personal and professional potential!”

If this is your “elevator speech”, your coaching practice is probably not a thriving business! You’re not likely to attract a lot of clients with such an introduction! Even if you have all the credentials and certifications that qualify you as a coach, your potential clients are not likely to be impressed by your job description!

The problem with this “elevator speech” is that it’s vague and subjective! Your clients won’t understand what that means! And they still won’t know what you do!

Or more to the point . . . what you can do for them!

Yet almost every day I see coaches describing their services in colorful and metaphorical phrases that may delight the senses, but are devoid of any pragmatism. If you cannot describe your role as a coach in clear and concise terms, or if you cannot articulate the specific benefits you provide for your clients, you will not be able to build a successful and profitable coaching practice!

This article is not about re-defining the role of a coach. This article is about re-purposing the role of a coach! You need to transition from the role of a traditional coach to that of a coach who is results-driven and goal oriented!

But before you can make that transition, here are a few “reality checks” you need to consider!

Reality Check #1

Clients Don’t Pay for Coaching! They Pay for RESULTS!™

Such a simple statement, yet so profound!

It is a fundamental principle of any successful coaching practice and an essential element for charging high-end coaching fees! Yet this statement highlights the most misunderstood and controversial aspect of life and business coaching.

The actual formula for creating a successful and profitable coaching business is a simple one. It is essentially no different from any other type of professional service!

A clients hires a coach to facilitate a specific outcome.
The coach facilitates the outcome.
The client is happy!

Every day, people engage service professionals (plumbers, doctors, personal trainers, etc.) with the expectation of achieving a specific desired result. If the desired result is to fix a leaky faucet, a plumber gets paid for installing a new washer. If the desired result is to relieve a headache, a doctor gets paid for prescribing a solution in the form of some pills. If the desired outcome is physical fitness, a personal trainer gets paid for taking the clients through a set of specific exercises.

There is a direct correlation between the clients’ desired outcome and the results they expect from enlisting the services of a qualified professional! Service professionals are paid for the results they deliver!

But what if you hired a plumber to fix your faucet and it starts to leak again? Would you hire him in the future or recommend him to others? What if your headaches keep coming back, even after several doctor visits? Would you start looking for a different doctor or an alternative solution? What if the personal trainer you invested in keeps giving you reasons why there is no visible change in your appearance? Would you consider a different approach to achieving your fitness goals?

Of course you would!

Yet I know of no other profession that puts so much emphasis on client attraction and yet attaches so little importance to delivering measurable results, as in our coaching industry.
There seems to be a complete disconnect between the defined role of a coach and the desired outcome of the client!

There is a huge misconception in the traditional coaching industry that perpetuates the notion that coaches cannot deliver the results that clients want to achieve. True, coaches can only facilitate the achievement of a result! It is up to the client to actually achieve the result. And in the traditional sense, this has always been the focus of coaching. The role of a coach is to support, assist and encourage the client to make the changes necessary to achieve a desired outcome. Whether the client wants to find a new relationship, build a new business, seek out a new career or create the changes necessary to accomplish a new goal, the role of the coach is that of facilitator and not instigator of the outcome!

Unfortunately, the role of the coach is often obscured by the murky value propositions for which coaches charge a fee! While traditional coaching may bring a certain amount of value for the client, the challenge most coaches have is quantifying and justifying these fees relative to their value! Which brings me to . . . .

Reality Check #2

Your clients don’t care about your credentials or degrees!

I personally advocate that coaches should be trained, educated and experienced in their chosen field of coaching. I recognize that anyone who knows a little more about any given subject, could be a coach to someone who knows a little less about that subject! Based on that logic, anyone can be a coach! But I truly doubt that you can effectively monetize your coaching practice by staying two steps ahead of your clients.

To be a successful coach, you need a demonstrable level of expertise! But credentials or degrees by themselves do not demonstrate competence as a coach. You need to be able to deliver results!

It is results that your clients are after! It is results that your clients hired you for as their coach! And it is results that your clients are prepared to pay you high-end coaching fees for!

But what exactly are the types of results that clients are looking for? And how can coaches deliver those results in a purposeful and pragmatic way that does not compromise the traditional role of a coach?

In other words, can a coach deliver the results that a client is prepared to pay significant coaching fees for, without actually creating those results?

The answer to that question is “YES” . . . . and “YES”!

In fact, this can be done in an ethical and authentic way that meets all of the criteria of coaching as defined by the ICF, while at the same time delivering the tangible and measurable results your clients are looking for!

If you want to create a purposeful and pragmatic coaching practice, you need to have a structured approach to coaching. The structure that every successful coaching program evolves around is as follows:

Identify the client’s goal or objective for hiring you as a coach.
Create a road map for achieving this goal or objective.
Facilitate the client’s desired result at the end of the coaching program!

When a student writes an exam, it is up to the student to pass the exam. But it is the teacher who prepares the student for the exam. And by doing so, the teacher must deliver the value proposition he or she was contracted for. That value proposition is not to pass the exam. Only the student can do that! No, the value proposition that the teacher must deliver is empowering the student with the ability to pass the exam!

Or to put it in another way, the student’s expectation is that the teacher can deliver the value proposition that will enable the student to pass the exam.

Therefore, when the student passes the exam, the teacher has made good on the delivery of that value proposition. The teacher has delivered a tangible and measurable result!

Now let’s examine how the concept of a value proposition applies to coaching! Here’s are two examples:

Example #1 – Career Coaching
You are hired to be the Career Coach for John S. John’s desired outcome for hiring you as a coach is to land a job as a firefighter. John has all the credentials and qualifications necessary for the job and you are hired to help John through the process. Your value proposition allows you to coach John on how to create a great resume, be fully prepared for the job interview, and optimize John’s deportment and communication skills. With your Unique Coaching Proposition (UCP), you are able to manoeuvre John through the maze of hiring requirements, give a stellar performance during the job interview and satisfy the HR department that John is the right candidate for the position.

When John is hired as a firefighter, you will be credited with having delivered on your Unique Coaching Proposition (UCP)! John can attest to your ability to deliver a tangible and measurable result. The successful achievement of John’s desired outcome.

Example #2 – Relationship Coaching
You are a Relationships Coach working with Jane D. to help Jane deal with some serious issues that are affecting her marriage. It is Jane’s desired outcome to rekindle the romance between her and her husband. Your Unique Coaching Proposition (UCP) is your ability to re-align the perception Jane has about the idyllic notion of a fairy-tale romance with the reality of the daily challenges that have an impact on the relationship.

By helping Jane create a new perception about the quality of her marriage, you can fully implement your Unique Coaching Proposition (UCP) and allow Jane to strengthen her relationship with her husband, rather than allowing it to disintegrate. You will have accomplished Jane’s objective of salvaging the marriage and you can be credited with facilitating Jane’s desired outcome!

Reality Check #3

A perceived result is often more valuable than an actual result!

In the above examples, the clients have achieved their desired result. John became a firefighter and Jane rescued her marriage. But with your Unique Coaching Proposition (UCP), you were able to deliver the perceived result for which you were hired, which can now be measured, quantified and ultimately expressed in terms of a coaching fee! By creating the perception of an achievement, a coach can legitimately determine an actual coaching value (in the form of coaching fees) based on the perceived value of the client’s desired outcome.

The perception of the results that you deliver as a coach will be perceived as reality in the client’s mind. And without compromising the integrity of the ICF definition of coaching, you can now re-purpose your role as a coach and become a goal-oriented and results-driven life or business coach by being able to deliver the perception of a result!

If, at the end of your coaching program, you can create the perception of success for your client, so that the client perceives this as the achievement of their desired outcome . . . . you will have succeeded in delivering the results your client hired you for as a coach.
Once the perception of an achievement turns into the reality of your client’s Desired Outcome, you are deserving of your high-end coaching fees!

And receiving the fees you deserve is your ultimate reality check!

★ ★ ★ ★ ★

Catch 22 Of Coaching

A “Catch 22” is a paradoxical predicament based on a set of contradictory rules. It is the predicament many coaches find themselves in when trying to apply the fundamental of traditional coaching as taught by coaching trainers and institutes.

When trying to square these self-imposed rules and restrictions with the very specific demands of today’s sophisticated clients, coaches often find themselves at odds with the purpose for which a client might hire them!

Simply stated, the conundrum of coaching is in the outcome. Should the outcome be generated by the coach or the client? Should the coach play an active or passive role in the achievement of an outcome?

If the coach’s role is an active one, will this compromise the integrity of the outcome? If the coach’s role is passive, to what extend is the outcome attributable to the coach?

Should the value of coaching be measured in subjective terms, such as ‘listening, empathizing, asking questions, inspiring and motivating’? Or is the value of coaching objective, quantifiable and measurable in real terms such as the achievement of a goal or milestone?

Before we take a closer look at the role the coach plays in this process, it is important to understand that all coaching leads to an outcome of some kind. But the value of the outcome is based on the client’s perception of that outcome and that perception ultimately determines your ability to charge high-end coaching fees.

Did the client achieve their Desired Outcome as a result of your coaching? (Highest Value = Highest Fees)

Did the client achieve clarity or some type of transformation toward a Desired Outcome as a result of your coaching? (Moderate Value = Moderate Fees)

Or did the client receive some basic coaching insights, but no clear and tangible direction toward a Desired Outcome? (Low Value = Low Fees)

Regardless of your coaching background or philosophy, the determination of your coaching fees is intrinsically linked to these three scenarios on creating an outcome for the client.
The more you limit or restrict your involvement in the process of achieving a Desired Outcome for your client, the more you will limit or restrict your ability to charge high-end coaching fees!

If you don’t have enough high paying clients to support your lifestyle, your coaching strategies are in conflict with the needs and demands of your clients!

If that is the case, it is time to create a new “Restore Point” for your coaching practice and abandon the obsolete coaching strategies and techniques that are not producing the results for your clients . . . . . and you!

★ ★ ★ ★ ★

WANT TO USE THIS ARTICLE IN YOUR EZINE, WEB SITE or CONTENT PROMOTION? You can, as long as you include this complete blurb with it:

About Allan
Allan N. Mulholland is the founder and president of PersonaCoach (Int'l) LLC, which provides training and certification for life & business coaches. He is the author of “Change Your Perception, Change Yourself!” and writes on all aspects of coaching training and development.

To get Allan’s free book “Clients Don’t Pay for Coaching. They Pay for RESULTS!” go to www.resultscoachmastery.com

CLICK HERE to join our LinkedIn Group.

Your "Persona" Is What People See. Your "Personality" Is How People Experience You.

NOTE FROM AUTHOR: One of my recent articles on "Persona vs Personality" created a lot of interest and raised many interesting questions. For additional clarification and to stimulate more dialogue, I decided to post this addendum to the previous article.

Your "Persona" is your EXTERNAL IDENTITY. It is how others will characterize and identify you, based on their perception of "who you are". But your "Persona" is a mask and you can change that mask at will! For example, you can change your "Persona" to be more dominant in situations where leadership is required, such as in your career or business. Or you can adapt a "Persona" that is more aligned with your spouse or children. In fact, you will create or adapt a "Persona" for all types of different situations and you will do so without consciously thinking about it UNLESS you you want to harness the power of a "Persona" in order to achieve a specific objective. By using the right techniques, you can create such a "Persona" and internalize it so it becomes a part of you. Successful leaders do this all the time!

The bottom line is that we all have "Personae" that we hide behind and these "Personae" become our PERCEIVED IDENTITY in the eyes of those with whom we come into contact! Our "Personae" are usually created with the best of intentions, for we all want to be seen in the best possible light. They are intended to create the best "perception" about who we are in any given circumstance! As a business leader, a politician, a parent, a romantic partner, a person of faith or a coach!

But no matter how well we intend to have our "Persona" represent "who we are", it will always be a PERCEIVED IDENTITY. And because our "Persona" is created in the image we wish to be portrayed (consciously or subconsciously), it becomes an IDENTITY OF OUR EGO. There is nothing wrong with that. A healthy ego is an integral part of "who we are" and "why we are"! But it's NOT OUR TRUE IDENTITY!

Our TRUE IDENTITY is a "Spiritual Identity". It is an identity that others may experience when they meet us, but cannot see. It is the identity that we were born with. It is inherent in all of us. And it manifests itself through our "PERSONALITY" which is the aggregate of all our inherent characteristics and talents. Our "PERSONALITY" is the moral compass that guides our "Persona" as it becomes our representative to the outside world. It preserve the integrity of our "Persona". And it adds a dimension to our "Persona" that makes it uniquely ours.

Occasionally, our “persona” is in conflict with our “personality”. When this happens, we will experience stress and anxiety. IF our "PERSONA" is not aligned with our "PERSONALITY" (or our TRUE IDENTITY), the "Persona" we created will be in conflict with the "Personality" we inherited. When this happens, we experience anxiety and stress, for our "Persona" no longer represents the way in which we want to be perceived. For example, if we "pretend" to be someone other than who we inherently are (based on our personality) and if we create a FALSE IDENTITY based on a "Persona" that tries to create the perception that we are someone else, our "Personality" will not be able to support or sustain such a façade. This often happens when we try to create a "Persona" for a job we want, a relationship we seek or a goal we want to achieve. If these objectives are not congruent with our inherent personality traits, we are destined to fail in these endeavors!

★ ★ ★ ★ ★

Monday, 28 July 2014

What Are High-End Coaching Fees and How Do You Determine Them?

Many coaches struggle with the question “How much should I charge for my services?”

Whether you’re a life or business coach, most will agree that the fees you charge are somehow related to the value you deliver. The challenge most coaches have is how to measure this “value” and how to quantify their fees based on that value!

As a professional coach, you do not pick your numbers out of mid-air. And you do not apply the lowest common denominator, which is the fee structure that your competition uses!

You are coaching for RESULTS and therefore you are entitled to charge high-end coaching fees!

In this article I will attempt to put some relevance behind the term “high-end coaching fees” and put it in the context of a Results Coach. And I’m going to give you a formula with which you can determine your fees!

The formula to determine your fees is essentially about three things:

The perceived Value to a client for achieving a Desired Outcome, expressed in real and measurable terms.
The perceived COST (or Loss of VALUE) to a client for not achieving a Desired Outcome, again expressed in real and measurable terms.
The relationship between these two components of a Desired Outcome that will determine your high-end coaching fees.

This is the formula that will establish your fees in a professional manner. Your fees must be based on tangible and measurable determinants and not on whimsical suppositions.

Your high-end coaching fees represent the monetary expression of value that you will receive as a professional coach, in recognition for the perceived value your client will receive from your coaching program.

Remember that “It’s always about VALUE and never about Fees”.

Here are the five steps of the formula that will determine your high-end coaching fees!

STEP 1 - Your Signature Program

If you don’t already have one, you must create a unique and proprietary “Signature Program” on which your coaching services are based. Your “Signature Program” will allow you to claim your “Unique Coaching Proposition”! Let’s start off by clarifying one very important distinction! Your Signature Program is not the same as your Coaching Program. Your Coaching Program is based on your Signature Program and your Signature Program is an integral part of your Coaching Program, but they’re not one and the same! Your Signature Program expresses your uniqueness as a coach. It identifies you as a Results Coach! It is specifically designed and created for those who are in your coaching niche.

It is your coaching “vehicle” but not your coaching path! Your Signature Program creates the necessary changes that will allow your clients to achieve their Desired Outcome but only your Coaching Program facilitates the actual transition to a Desired Outcome. Your Signature Program must be niche specific while your Coaching Program is client specific!

In determining the monetary value of your Signature Program, you must take into account the time it took to create it and the quality of its content. But the best quantifier in terms of pricing your Signature Program is the perceived value it has to the client.

Once you determine the price of your Signature Program, you can include that in the total price of your Coaching Program.

STEP 2 – Your Coaching Program

Your Coaching Program compliments, but does not replace your Signature Program. It provides for the practical implementation of your Signature Program by making it client specific for one-on-one coaching, or group specific for group coaching.

As a Results Coach you want to minimize the length and maximize the transformational impact of your Coaching Program. Your clients will pay you high-end coaching fees for the results they achieve with your Coaching Program and not for your companionship! Shorter Coaching Programs are easier to sell and deliver. They are fast, focused and easy to finance!

In my practice, I seldom enter into a Coaching Agreement for more than 3 months. When an interim goal is reached and the client is happy with the progress, I have no difficulty extending the term of the agreement over and over. And always in three-month increments!

In determining the monetary value of your Coaching Program, you must consider:

1. Length of the program

2. Frequency of the Coaching Sessions

3. Duration of the Coaching Sessions

4. Additional support provided

As a coach, you charge by the program and not by the session. Since most of your clients will want to achieve their goal or objective in the shortest possible time, you can charge premium fees for fast results! Consistency is your key to delivering the results that will justify your high-end coaching fees and have your clients come back for more . . . . time and again!

The monetary value of your Coaching Program is therefore determined by a number of factors that can be measured in terms of time & output. Depending on the size of your practice, I recommend a range of $250 - $500 per session for a small to medium size coaching business. Once the demand for your coaching expertise exceeds your available supply of professional time, these rates will move upwards until a new equilibrium is found.

When it comes to high-end coaching fees . . . . the sky truly is the limit!

STEP 3 – Your Coaching Delivery

The way in which you deliver your coaching program factors heavily into the way in which your high-end coaching fees are tabulated. Some of the options include:

• One-on-One Coaching in person

• One-on-One Coaching online or by phone/Skype

• Group Coaching

• V.I.P. Day Coaching

• Hybrid Coaching (One-on-One + Group)

Each of these options will have its own influence on the high-end coaching fees that you will charge.

STEP 4 – The Perceived Value of Achieving a Desired Outcome

The perception that your client has about the VALUE of achieving a Desired Outcome can greatly influence the high-end coaching fees that you will charge! The greater the perceived VALUE, the higher your client’s expectations that you (as the Results Coach) will facilitate their Desired Outcome! And the higher the client’s expectations, the greater your reward in terms of high-end coaching fees!

STEP 5 – The Perceived Cost of NOT Achieving a Desired Outcome

The perception that your client has about the COST or Loss of VALUE of not achieving a Desired Outcome is often an even stronger determinant to pay your high-end coaching fees! If you have instilled the perception that you are the Results Coach who can stop the emotional or financial pain and suffering that the client is experiencing, you will have all the leverage you need to charge high-end coaching fees!

Conclusion

Your high-end coaching fees are determined by the perception of VALUE that you create for your client. The greater that perception . . . . the higher your fees! Here is an example of how you might structure your high-end coaching fees for a typical Coaching Program that is based on your Signature Program:

I. VALUE of Signature Program $2,000

II. VALUE of Coaching Program

a. 3 Months = 15 Sessions

b. $300 per session $4,500

III. Coaching Delivery

a. By phone

b. No additional expenses $ 0

IV. VALUE of Desired Outcome

a. Not relevant for this example $ 0

V. COST of Desired Outcome

a. Not relevant for this example $ 0

Total Coaching Fees $6,500

This is how I determine my coaching fees in general terms. Of course there may be many variables that will skew the total fees in one direction or another. But if you follow this formula you will be able to determine your high-end coaching fees in a professional manner!

★ ★ ★ ★ ★

© Allan N. Mulholland

WANT TO USE THIS ARTICLE IN YOUR EZINE, WEB SITE or CONTENT PROMOTION? You can, as long as you include this complete blurb with it:

About Allan
Allan N. Mulholland is the founder and president of PersonaCoach (Int'l) LLC, which provides training and certification for life & business coaches. He is the author of “Change Your Perception, Change Yourself!” and writes on all aspects of coaching training and development.

To get Allan’s free Book “Clients Don’t Pay for Coaching. They Pay for RESULTS!” go to www.resultscoachmastery.com (Available January 14th, 2016)

CLICK HERE to join our LinkedIn Group.