When trying to square these self-imposed rules and restrictions with the very specific demands of today’s sophisticated clients, coaches often find themselves at odds with the purpose for which a client might hire them!
Simply stated, the conundrum of coaching is in the outcome. Should the outcome be generated by the coach or the client? Should the coach play an active or passive role in the achievement of an outcome?
If the coach’s role is an active one, will this compromise the integrity of the outcome? If the coach’s role is passive, to what extend is the outcome attributable to the coach?
Should the value of coaching be measured in subjective terms, such as ‘listening, empathizing, asking questions, inspiring and motivating’? Or is the value of coaching objective, quantifiable and measurable in real terms such as the achievement of a goal or milestone?
Before we take a closer look at the role the coach plays in this process, it is important to understand that all coaching leads to an outcome of some kind. But the value of the outcome is based on the client’s perception of that outcome and that perception ultimately determines your ability to charge high-end coaching fees.
Did the client achieve their Desired Outcome as a result of your coaching? (Highest Value = Highest Fees)
Did the client achieve clarity or some type of transformation toward a Desired Outcome as a result of your coaching? (Moderate Value = Moderate Fees)
Or did the client receive some basic coaching insights, but no clear and tangible direction toward a Desired Outcome? (Low Value = Low Fees)
Regardless of your coaching background or philosophy, the determination of your coaching fees is intrinsically linked to these three scenarios on creating an outcome for the client.
The more you limit or restrict your involvement in the process of achieving a Desired Outcome for your client, the more you will limit or restrict your ability to charge high-end coaching fees!
If you don’t have enough high paying clients to support your lifestyle, your coaching strategies are in conflict with the needs and demands of your clients!
If that is the case, it is time to create a new “Restore Point” for your coaching practice and abandon the obsolete coaching strategies and techniques that are not producing the results for your clients . . . . . and you!
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About Allan
Allan N. Mulholland is the founder and president of PersonaCoach (Int'l) LLC, which provides training and certification for life & business coaches. He is the author of “Change Your Perception, Change Yourself!” and writes on all aspects of coaching training and development.
To get Allan’s free book “Clients Don’t Pay for Coaching. They Pay for RESULTS!” go to www.resultscoachmastery.com
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