What Is A Coaching EXPERT?

I’m often asked how a Coaching EXPERT is defined and how one becomes an EXPERT Coach.

Here’s how I define a Coaching EXPERT:

•             A Coaching EXPERT is someone who has a special expertise in the field of life coaching as opposed to someone who has expertise in the field of child rearing, horse training, wedding planning, etc.

•             A Coaching EXPERT can create life altering and permanent changes for their clients.

•             A Coaching EXPERT can identify the problem that a client wants to solve.

•             A Coaching EXPERT can help a client achieve a specific goal.

•             A Coaching EXPERT does not need to start from scratch when solving a problem.

•             A Coaching EXPERT sees the client’s problem or goal differently from traditional coaches.

•             A Coaching EXPERT does not need to have a background in the area that the client seeks coaching for.

•             A Coaching EXPERT needs strength, energy and motivation to help a client achieve a desired result.

•             A Coaching EXPERT is disciplined and focused.

•             A Coaching EXPERT thinks critically and will not shy away from challenging conventional beliefs.

•             A Coaching EXPERT never stops learning.

•             A Coaching EXPERT sees the big picture, not just the picture that the client sees!

•             A Coaching EXPERT solves problems and doesn’t just listen to them.

•             A Coaching EXPERT is an expert in the art of coaching!

These are not just qualities that a Coaching EXPERT must possess! They are the essential elements of a successful and profitable coaching practice.  If you want to hang out your shingle as a professional Life or Business Coach, your services must be structured around these key points!

Traditional coaches often invoke the perception of achievement when guiding their clients by ‘listening, empathizing, asking questions, inspiring and motivating’.  Sometimes, the client feels better . . . for a while!  But when the ‘warm milk and cookies’ that traditional coaches feed their client to feel ‘warm & fuzzy’ wears off, these clients simply revert back to their old ways of doing things!  Traditional life coaches seldom create lasting results.

As a Coaching EXPERT, you must set the goals and parameters for your clients.  And the only way you can do that is to lead by example!

• You must be able to see the goal that your client is trying to achieve, before the client sees it!
• You must be able to articulate the objective better than your client can!
• You must set the parameters so that the client sees a clear path a desired outcome!

And while the client is always the V.I.P. passenger, you are the captain of the coaching ship that sails your clients to their destination – their Desired Outcome!

© 2014 Allan N. Mulholland, CPC

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